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Trends that Shape and Improve our Communities

How can we extract what has been learned during this time so we can use this moment in history to shape and improve our communities?

In this episode with Mark, I ask him:

  1. What’s the biggest transformation to society that you’ve seen since COVID?
  2. What trends do you think are here to say, vs what we will revert back to? 
  3. What’s one trend that you’ve got your eye on, that we should be aware of?
  4. And so much more.

To watch this inspiring episode, click the video link below, or if you would prefer to read the full transcript click the blue button under the video.

#mccrindle #insights #socialresearch

[Music]

well hello and welcome to the wine and

wisdom show it is so lovely to have you

here tonight uh with me and my very

special guest which i’ll be introducing

to you

in a moment uh

for those of you who are here for the

first time thank you and uh welcome i

truly appreciate the fact that you would

be

online tonight after you’ve been in

lockdown for so long

and been on screens for so long and you

could be out

socialising with people but instead

you’re going to be here tonight yeah

either live or maybe watching a little

later so thank you for that for the

people who come back time and time again

i can’t tell you how much i appreciate

that and i’d like to give a little

cheers to you for

continuing to support me especially over

the last couple of years when it’s all

been so tough

for so many of us it’s been beautiful to

come together in this in this capacity

but for those of you who have not been

here before just to give you a brief uh

the wine and wisdom show is

it got it started actually before

lockdown was at the end of 2019 and the

whole idea was that

i don’t get to see everybody that i want

to see in this world but if i um come

together virtually like this

and share a little vino with you that’s

pretty nice but if i can also bring on

guests

that can just

make such a difference to our lives i

just feel like i’ve been so lucky to

have

some really interesting and unique and

incredible people

in my life surrounding me for decades

and

the idea is that i could bring their

wisdom to you

because i truly believe

that it is sometimes you know not the

big celebrities

but uh the people that i bring on this

show who are truly making

a great difference to this world

and they do that through their courage

through their resilience to rise above

adversities

and really to embrace

um

adaptability creativity the changing

world we’re living and of course that’s

what we’ll be talking about tonight but

before we start what i’d like to do is

first of all um acknowledge

the traditional owners of the lands that

we are all on

virtually around this country

and i’m actually coming you coming to

you from the land of the birrabirragal

people in balmain sydney

well how lucky am i to live in such an

amazing place

but of course there are many lands

across this great nation that have been

nurtured

for 65 000 years

by our traditional owners

and

because they’ve done that we get to to

work to live and to play

in this wonderful country

so i

am forever grateful

for what they have done

so

tonight

we have an incredible guest uh

who is going to talk to us about the

trends that are shaping and improving

our communities his name is mark

mccrindle

i’m going to bring him up while i

introduce him to you

uh hello mark how are you tonight

great thanks heidi good to be with you

it’s great to have you here and for

everybody um i’m sure if you didn’t know

the name you immediately have noticed

the face because this man has appeared

across every

kind of media possible in this country

uh he’s on tv more times and then you

you probably watch it on every radio

show in newspapers uh because he is

one of our country’s most prominent and

respected social uh researchers he’s

followed by people across the globe

he’s written five books

he’s given thousands of uh keynote

presentations across the globe including

two tedx talks

and i tell you what uh what i know about

mark and i’ve had the privilege of

being in the audience watching him many

years ago maybe over 10 years ago

i’ve had been lucky enough to introduce

him as an emcee when he’s been a speaker

and i get to know him

just through our combined networks

and what is so amazing about mark is

that

like he’s like really

fancy pants brain like so smart so smart

but what he can do is he extracts all

that research and the data that you and

i probably can’t be bothered reading and

he like twists it and turns it and puts

it upside down to be able to let us know

what the current data is

in a way that we can understand

and that is the beauty of what mark

mccrindle does and of course his his

company mccrindle research so mark thank

you so much for being here tonight i

appreciate that you’ve probably had a

long day um your brain might be a little

frazzled but uh here you are and you’re

going to help us tonight understand the

trends that are shaping and improving

our community

well a delight heidi thanks so much for

having me and uh what you’re

doing and resilience and creating a

nation and and communities of optimism

is so important so uh just a delight to

join you tonight

oh thank you very much

mark what i’d love to start with is for

you to share with the uh

audience

you know what is like i’ve said it in my

words but what is it in your words the

all this positivity and the great things

that you’re doing

um day after day

tell us in your words what that is

well we have the great joy of

asking people lots of questions through

surveys and in-depth interviews through

focus groups and even data analytics

just to get a sense of what’s happening

of sentiment of expectations attitudes

behaviours it’s sort of like taking the

pulse of communities

workplaces organisations customers to

work out what’s happening so that’s our

our great joy and when you piece all of

that data together you get insights you

you see

patterns emerge you see opportunity is

you see some direction as to which we

can head and and so that’s what we get

to do and we’re pretty focused on

setting that information free so that

other people can read those reports or

that data and uh and head towards a

brighter direction because of it

fantastic and you know i think that’s

the beauty of the wisdom that you can

share with us tonight and of course

through i mean your infographics are

just so powerful and so easy to look at

and get the stats and just go oh wow

that’s what that is and i love those

we’re gonna put some in the um comments

after the show

but i i you know i i’m a remiss to say

that you know this is the wine and

wisdom show mark i i do have a little

wine in my glass i’m not sure if you got

there yet or have you got any wine i’ve

got a herbal tea so that’ll that’ll get

me right

okay well i’ve got to make sure

i was just wondering if anyone watching

uh what have you got in your glass so

i’m not the only one with white oh yeah

and um melody has said she loved the

generations infograph yeah thank you

melody uh i do too it’s quite amazing

we’ll put that one in for sure

so mark

how on earth did you get started doing

what you’re doing like

you know was there this kind of big

moment where you thought oh that’s what

i’m going to do because this has

happened in my life or

has it just been something that has been

like a slow gas leak over the years that

has led you to

end up where you are

well it’s it’s like we encourage you

know

students and children the next

generation to to find out what your

passion is and to see if you can align

that with what your skills and training

is and hopefully find something that can

can pay you in that space uh in terms of

a vocation or job and and i always loved

um people and how people and

particularly groups of people think and

make decisions and interact how what are

the mechanics of communities you know

how do we how do we end up with

the culture and values and societal

norms so

after school i went off to study

psychology did a degree uh in psychology

then went off to to to study a bit more

of the nuance of sociology with the

masters and

and i guess the the connection of where

people operate in terms of that that

psyche and and where communities operate

in terms of the social interaction sits

this field of social research so i moved

into into that area and started out uh

just as a an independent researcher and

and managed to to grow things with um

help from others that have gone before

and yeah and carved away one uh very

notable being hugh mckay and he was very

generous with uh his time and many of us

uh i’m sure know that uh name and and

that great social researcher that that

told us so much about australia and just

so he he’s been a great help to me and

uh and helped me carve out this path

fantastic yeah

absolutely well you know he has and um

you know what a what what a mentor to

look up to and

follow in the footsteps and and there

you are just in those footsteps right

now so that’s incredible

mark what have you

so let’s start with you know

what what have you seen as the biggest

transformations

over this kind of two-year nearly

two-year period i suppose 18 months

that has gone on because of covid what

are the trends that you’ve seen or the

transformations

that have occurred that

is really

a standout from the data and the

research that you’ve been looking at

well firstly it’s how much because of

covert australians have

reflected on their life

and on the direction of their life and

have re-prioritised what they’re all

about

and it really is the silver lining of

what’s been a terrible

global pandemic but it has caused us to

push a pause on the busyness of our life

and if we remember pre-covert i mean we

were uh busy we were juggling a lot we

were all uh on long commutes into the

office each day we were juggling you

know the need for children or uh other

community responsibilities other roles

and uh and trying to pay the bills on

some pretty big debts that the average

aussie had that was our life so much so

that the australian bureau of statistics

just before covert had a study and it

showed that two in five australians say

that they are often or always rushed or

pressed for time

so we were almost in this unsustainable

busyness and suddenly we were forced to

stop

uh going to work uh taking the kids to

school uh or heading out for all those

activities and australians are not given

to too much reflection or introspection

but we were forced into that through

this and actually a lot of australians

appreciated the slowdown in the pace uh

we we had the great blessing of not

being impacted

too much certainly compared to a lot of

countries by the health side of the

impacts we were impacted by the stopping

of all of those gatherings and

interactions and we sort of found that

actually it created a more sustainable

life we

we got into activities like baking

sourdough or gardening or some of the

old board games were dusted off

family nights yeah so

so it was a lot of cross stitch and

craft re-emerge um so it was it was

quite a healthy season for australians

and and and to answer your question from

that reassessment people have changed

everything uh a lot of people went back

to study people have reassessed their

jobs people have got more balance in in

a hybrid work life where they still

might head back to the office but they

they want to do a bit more from home

where they’ve even relocated in terms of

where we’re living we’ve seen growth in

regional living in in people looking to

the outer suburbs and people

looking for lifestyle and affordability

not just you know a cbd uh city-centric

life so a lot of change has flowed from

that reassessment of life

yeah and i’d love to know for anyone

who’s watching now or maybe later to put

into the chat what has been the one

thing that you know

has been a silver lining for you because

of course you know it feels there’s

we there’s so much to

uh focus on that it has been difficult

there is no doubt um there’s so many

challenges

and the uncertainty has been hard but

there have been some beautiful things

which you’ve just listed mark and i’d

love to know for those listening you

know what has been one of those

beautiful things for you personally what

has it been for you mark what’s been the

most personal silver lining that you’ve

experienced

well like yourself heidi prior to covert

i was on the road a lot heading here

there and everywhere you know we’re on a

lot of stages giving our talks and uh

you know what that life on the on the

road is like um and it’s it’s it’s a

great privilege we we know that it’s a

great honour to get to speak to people

and and and be thought off to have

enough that we can share it at events uh

but it it does take uh its toll um from

being away from loved ones from

community from colleagues and and and i

did appreciate the pause i’ve been

around more was great to to help the

kids uh hear my kids with with some

learning from home to uh to to you know

spend more time with my wife and uh and

and just in the middle of a day you know

go for a walk or to have a lunch

together you know some things that we we

can’t normally do we’re in the business

of our of our career years and and so i

did appreciate that i appreciated just

seeing a bit more of what my children do

through schooling of being available to

to uh to spend time with them so so that

i’m sure that gift of time which was

forced upon us because we should have

chosen but

most of us didn’t uh that has been a

great season i think a lot of people

while we complain about some of it we

will look back on these lock down times

and say you know what with all the

challenge and the bitterness and the

broken plans that we had the the hopes

that didn’t come to pass in certain

areas and some of the economic impacts

hey we’ve got quality time we’ve got

time together and we look back on these

months as a real blessing

yeah i look i agree

mostly i have to say uh you know working

from home has been for me not

the greatest experience

i like the change and uh

i

you know it has certainly impacted my

mental health a bit just to be home all

the time and

not doing what i’m usually doing and i

was talking to my gp about that and she

said you know what in a marriage it’s

for better or for worse but not for

lunch

every single day you know it’s like

that is the best way to approach

marriage

and i thought you are so right like

absolutely you are right

which is why the officer has a big

future heidi you know the workplace does

have a big future you know people have

said oh look we’ll probably never go

back we can we’ve shown we can work from

home yeah but we we we do need those

focused places at work we do need to

separate work and life we do need that

collegiality as well and that learning

that comes from colleagues which we

can’t all get from the spare room in our

homes no no the dog the dog’s

conversation is not quite the same as

someone i meet in the kitchen and i have

a cup of tea with and you know in fact

mark um i didn’t get a chance to tell

you this but i’ve actually taken out

commercial uh space in in the sydney cbd

i only started last week because of this

i can’t work from home anymore i’ve done

it for years but lockdown has

changed it for me that i just need to

have my commute i need to

you know put on proper waist down um

clothes and i need to have interruption

it’s just

it’s just not been good for me and my

mental health at all i freely admit it

um and i think a lot of people have

there’s been beautiful things about it

there’s no doubt

but

we should also recognise that it’s also

be tough in that sense um yeah and you

used to change those rhythms and

interactions

totally and i think those rhythms and

patterns in our day and in our week are

helpful and healthy to have those

categories and and the commute and and

the workplace does that and probably as

you found pretty good rates uh for

leases going in the cbd because there’s

a lot of

vacancies perfect time if anyone wants

to take a new lease like go in now

in fact

um i was reading a study for the

university of wollongong would have

recently done in regards to this kind of

social interaction part and what they

found was that many people have decided

that they don’t need as many people in

their life as they thought they did

they just need good ones and they’ve

really you know cut down on their social

circles is that the kind of

data you’re seeing from your research

that’s exactly right that was one of

those areas of reprioritising you know

we were caught up in a lot of

interactions and a lot of i guess social

circles that we were in because we were

just in them and and and even a lot of

activities that we were part of that we

just had joined but we just didn’t stop

and it did cause

a hard stop to a lot of that and allowed

us to reassess to say okay so now i’m

choosing from from a blank page am i

going to re-enter that activity or that

circle of of connection or is that not

not helpful and healthy at this season

and so you know it has been it has been

really helpful and also as as you know

through resilience sometimes when we’re

spending more time together and there’s

more i guess tension things that we have

to resolve it’s healthy for those

relationships and and we found that in

our research the more people said they

bonded more strongly even though there

was more tension in the household they

bonded more strongly which is great but

in other friendships where there’s not

that same connection um sometimes with

the absence if we weren’t building it we

realised well maybe that’s that season

has run its course in terms of that

friendship and and that’s that’s fine

too and some of those activities so it’s

a bit of a spring clean in a lot of

areas

oh absolutely and i i mean i think

everyone i speak to has spoken about

that mark just that that spring clean of

who you want in your who you want in

your life when we’ve we’ve experienced

that um we can

sort of kind of do it with just a you

know very small family unit whatever

that might look or for people who are

living alone just their bubble buddy i

mean i was asked to be someone’s bubble

buddy and i can tell you it’s been

better than being asked to be someone’s

bridesmaid and i loved being someone’s

bubble buddy through lockdown it was

just uh

oh

such a treat you know

i got to go around there in my

activewear with my hair in a ponytail

i’ve got the takeaway margaritas from

the pub around the corner we took turns

in ordering in food we watched some

trashy netflix with our feet on the you

know on the stool and

you know compared to being a bridesmaid

when you spend all day like getting

buffed up and wearing a dress you’ll

never wear again and

shoes that will hurt you forever it’s

like

this is the best peppa like give me this

any day

yeah

quite the honour as well

absolutely it’s interesting um i i had a

radio interview and i hadn’t thought of

it

in regards to this but he had said well

what an honour it is to you know he said

like being the chosen one nearly because

of course you can only choose one bubble

buddy and when you say yes to being that

person

you can’t say yes to anyone else so when

we had no idea how long we were going to

be in the lockdown

it’s a big commitment right too

but

i mean i did it immediately because this

friend of mine i felt

needed somebody she lives alone and no

family in australia no pets no children

and was really struggling um i said yes

for that reason but i i tell you it was

one of the greatest things i could have

done during the lockdown time just to

have the change to have someone else

just beautiful and i love thank you

melody for writing i’ve quit my job not

so much the direct influence of covert

so much as changes in expectations in

the workplace greater demands

so more to assess what i have control

over yeah

so that’s interesting mark right isn’t

it that we we’ve gone into this

assessment more of what we can control

and what we’re going to have in our

lives and

we’re not willing to perhaps make the

compromises

that we have in the past do you think

that’s what’s come from this yeah

totally totally and and that’s been part

of the whole reassessment is you know is

this job is this career uh where i want

to be going and sometimes we’re just in

the momentum of it and we keep going but

but we are approaching

you we’ve heard the term note out there

the great resignation yes perhaps as we

move into the new year and things get a

bit more stable economically and we we

we have those opportunities uh

particularly amidst a skills shortage

amidst a quite the war for talent once

more uh yeah for people to say you know

if if if the workplace culture’s not

good if the leadership is not engaging

with them if they’re not being given

those opportunities to grow and thrive

then people are going to move move

elsewhere and particularly because we

haven’t had that time to really keep the

bonds with colleagues that’s one of the

reasons a lot of people stay in the job

is that they’re over the job but they

like the people

want yeah yes yep so we’ll see a lot of

that change and a lot of that will be

healthy

and mark so what do you see i mean we’ve

talked about all the good things that

have come out of covert like will they

stick

or are we going to revert to some old

bad habits what what what are your

thoughts on that or what are you seeing

in the research i should say

well you can do both

[Music]

well we have a habit as of humans of of

sort of getting back into into old

patterns um and and we do like being

busy you know and we do

feel that there’s some status to having

a lot on uh which is an unfortunate

thing in our society but

that’s right and so

what we are seeing is people start to

pick up a lot of those activities um in

a slower pace so we’re not going to get

straight back to what we had but we are

starting to get back to that we’re

starting to see it in

sydney and melbourne on the roads

there’s a lot more activities and

weekends that traffic is starting to

come back um so so that’s going to be

there um but but it is it is giving

people a bit more empowerment in those

choices and in those patterns

many of the habits that we set up some

of those healthy habits of a bit more

balance and new exercise regimes or or

some new uh uh activities that we picked

up in in covert people are continuing

those on which is great yeah um and

importantly we are uh reconnecting with

people and we we’ve seen that mental

health challenge anyway we’ve seen the

languishing that comes from when we are

isolated and so that’s a positive thing

that we’ll get back to in fact we found

in our recent research that 70 of us

employed australians say that the number

one place for them to have regular

community and meaningful connection is

the workplace which is one of the

reasons that so many of us will end up

like you heidi heading back to a work

place

because of that connection and that is

for for many the key social bottleneck

through which you know we do regularly

pass

absolutely and you know what when we

spend 90 000 hours of our lives working

on average

uh we need it to be a place whether it

is from home or from work that

is somewhere that fills us up and makes

us feel good and makes us be challenged

but

also where we can get that connection

piece because

uh connection that social health is

truly

just one of the most important things i

think

the harvard study of adult development

which is the longest study over 80 years

of adults have found that

social relationships and connections are

the one

leading predictor of a happy and healthy

life

and so for 80 years studying adults so

we know that this social connection is

so crucial to our our

our

well-being really isn’t it yeah totally

and you said that well in terms of

people wanting a workplace and a role in

which they can flourish and that’s again

one of the things that we will maintain

that’s why we’re going to see a fair bit

of churning across different roles

as people i’ve moved out of that

economic security focus and we recognise

the economy is starting to get back and

so we can we can release off that we can

relax a little about that and people are

saying okay now i do want to thrive and

if a job is not helping them flourish uh

that’s when they’ll look elsewhere

because as you said i mean

a third of our waking hours and any week

is spent at work more than half of the

years of our extended lives these days

are spent at work and if it’s achieving

purely

pay if that’s the only outcome we’re

saying no i want more from work than

that it’s got to be a place of

connection and

belonging and contribution and growth

and purpose and meaning and a place

where we we hone our skills and prepare

for the future so

so we see that particularly with the

emerging generation we see it with all

of us and that’s really putting an

impetus i think on employers to make

sure they’re providing careers

directions and workplaces

that enable that thriving

yeah absolutely

and mark you know if i mean looking all

the trends that you’re looking that you

look at daily

what are you keeping your eye on what is

like really sprinkling your interest and

making you go oh i’m just going to watch

that because that’s very interesting

is there anything that stands out

probably the the biggest surprise for

all of us um through covert was was this

resettlement of our population almost

the rebalancing of our population as

aussies went regional in a big way and

decamped from our capitals like sydney

and melbourne um and and it’s quite

interesting because you know the focus

for for some years now has been on

international migration to australia and

that was the key factor of growth in our

cities and states two-thirds of our

growth was coming through that but but

right at the moment it’s the internal

migration that’s the biggest story now

that overseas migration will start to

come back and and and it’ll take a

little while to get there and there are

key industries that that that really you

know benefit from that growth tourism

education hospitality obviously housing

and infrastructure but but but that

internal one was was a big surprise and

we’ve always had this this this

sea change and tree change and we’ve all

had aspirations of heading to the

regional areas but but suddenly we could

because we could decouple work from

workplace we could work from home we

could work from the region commute in if

we needed to and and so that has been

the big surprise i think that is worth

watching um for the first time really in

in a century we’re seeing growth outside

these few little dots these these five

or six dots of capital cities uh to

these regional centres and and that’ll

be a trend set to continue

uh i don’t know if you saw four corners

this week but they were talking about

with tasmania that properties are

selling within 45 48 hours of being on

the market people aren’t even doing

building inspections or going to look

they’re just buying them and exactly to

what you’re saying just it’s internal

migration

is it crazy amazing and we had a few

years there where tasmania was losing

people

it was it grew by like 100 people you

know it was it was incredibly low um and

now we’re seeing big growth in tassie

and south australia people heading back

across the nullarbor to wa our growth in

these regions chasing that affordability

as you said even though house prices

have gone up in in hobart a lot cheaper

than sydney and melbourne still and the

lifestyle is there and now the

employability is there as well as we can

work more remotely

absolutely

mark i’m i’m really interested i know

you i mean i know things have quite

doubts you haven’t had to travel as much

because usually you’re

around the country around the world

on stages

um plus running a very very impressive

company mcrindle research with lots of

staff and lots of

you know i think you’ve got like the

largest um

the hundred largest companies in

australia look to you for the data

but at the same time

you’ve also got quite a large family

haven’t you like

how many kids are there

five kids

five yes five uh five in the in the

family i i study demographics and i

think i made my own contribution to our

population growth there but uh that’s a

great joy and a great deal of chaos

when you were studying it was there a

dip and you said said right i’m going to

fix this and i’m going to have five kids

to help with this what what happened

there

well in fact it was around the time we

some of us remember peter costello as

treasurer and he said we need more

children you know we’ve got a shrinking

population we need one for mum one for

dad one for the country i think i had

one for the state one

for the city as well so uh maybe

i said you’ve got a lovely uh fur baby

as well is that i think is it rusty

yes that’s right exactly yeah and a

little frank rusty ollie so we’ve got

two more dogs here yeah

okay i love that so tell me you know

when you’ve got all that going on you’ve

got a big company you’ve got lots of

personal commitments

what are you doing to ensure that

your result well i call it keeping your

resilience bucket strong and sturdy so

you can continue to deal with the

challenges and the overwhelm and the

uncertainty that life brings that we

know now more than ever

can change in a in a heartbeat

but what is it for you that really has

an impact on your physical and mental

health to ensure you can get up every

day and do what you do

it’s so important to have things that

can refresh us refill that bucket

for me

i love getting out in the bush and and

we we’re lucky here a bit of bushland

about and uh and going uh

um and and taking the kids as well off

those screens and and going from walking

off and by myself um most days i love

that um you know that that that

getting into nature um and the

restoration factor of that with a little

bit of physical exercise it’s uh

heading out on a walk um is not uh super

strenuous but uh it’s yeah it’s a great

joy and and it gives time to think and

reflect so so that for me ticks a fair

few of those boxes um and sometimes even

going off off paths our lives really are

we’re following paths all the time and

to go off the

path and do a bit of exploring um and uh

and heading out a bit of navigation i i

enjoy that so that for me um is uh is

very refreshing

fantastic and yeah i mean and there’s

something about being in nature right it

just

ah so good for the soul so good for the

cell

beautiful

all right last question for the night uh

mark

tell me

what has been the most impactful piece

of wisdom that you

have been given

who gave it to you and uh why has it

been important for your life

it was probably early on in this field

as i started looking at trends that

that one of the the people were working

with and he was into trends just sort of

pointed out the facts and it’s probably

maybe an obvious point but but that the

future is not an inevitable destination

to which we will head it is something

that we can shape particularly as we

understand the trends and respond to

them and it is something that we have a

responsibility to lead others to

um as we shape it to lead our teams to

and really that’s that’s what i found as

i learned from these great leaders who

gave me input is that that is the key

uh i guess characteristic and and

attribute of a leader is that they have

foresight you know the reason that they

can lead is that they’ve seen things not

just as they are but as they will be

because they study the trends and they

have a bit of confidence to be able to

lead others

down the road because they’ve looked

down the road further than

than their team and and so that that

really inspired me to be a leader who

can look at trends who can get some

confidence around where we’re headed

because of the trajectories that we can

observe currently uh to triangulate a

little bit on the future there’s

definitely ambiguity there

but if we do study the changes we can

have the confidence that we’re not

victims of the

future uh that we’re not um just walking

blindly into it uh but actually we can

shape it we can influence it and we can

confidently lead people to that to it

and and i think that’s

an imperative for all leaders

absolutely i love that and i think you

know especially when we’ve got

so much misinformation in the world um

that comes to us left right and centre

through social media and

normal media even

for us to have people in our lives who

we can really look to and trust because

we know

they are really digging down and

looking at the real research not just

what someone on face some random person

on facebook has said

um

they’re the visionaries they’re the

smart people that

we need to

you know put on a pedestal well not on a

pedestal in not not really that’s not

the right expression but really look to

for guidance and to look up to as role

models to lead us into a future that

we’re uncertain about

yeah exactly and that’s what we it’s

come through our research you know if

you think about our lives almost like

thinking about my bush analogy there you

someone see a tree that’s fallen over

and you see the growth rings in it which

are the the seasons where it had not

normal growth but extraordinary growth

and and our lives have growth rings and

our research has shown that there are

really three factors that that cause

those seasons of of significant growth

in life and one is adversity and we know

that that’s what resilience is we we

grow through those challenges which we

don’t wish for but they happen another

one is it’s just extreme dissatisfaction

when we just get into a rut and finally

we just get so sick of it we we

break out of it and we we make a change

but but neither of those are

particularly you know great exciting

things but the third one is is plan-able

and that is exposure to a significant

leader and that’s the power of mentoring

that’s what i’ve found from the leaders

in my life that they do create growth

rings in our life we learn a lot from

the season that they’re in our life uh

as they as they speak into us and um and

help shape our

yeah and that leads to a growth ring so

that’s what i want to be with my team

and hopefully all of us want to be with

those in our lives be those leaders that

can create growth rings in others to

really see them thrive

and your family as well right you know

you’re great you want those growth rings

for your children um you know that’s so

important

i love that analogy oh my gosh that is

just so beautiful thank you for sharing

that it’s just

been perfect and

i’m sure those of you who are on now or

those who are listening later will have

just thoroughly enjoyed the wisdom we

have got from the incredible mark

mccrindle and

i will be putting his social media

social media handles in the

comments after we click off and also

i really suggest that you bookmark his

blog page which i’ll also put in because

you know you get to then have lots of

mark um when he’s writing all these

incredible

you know ways that he’s extracted from

the research to

impact us on a day-to-day basis and do

it in a way that we can understand it

and

put it into our lives so i thank you so

much for being here it’s been an

absolute joy to chat with you and learn

from you which i knew would happen and

we’re all very grateful for the work

that you continue to do thank you

well thanks heidi great jerry thanks so

much

good night everybody i look forward to

seeing you next time on the wine and

wisdom show

if you would like to know about our

upcoming guests please uh

i will put the proper url in the

comments so you can just click and do

that but that is the link so that you

can know that good night have a

wonderful evening have a great week and

i look forward to seeing you next time

[Music]

About Mark McCrindle:

Mark McCrindle is a social researcher with an international following. He is recognised as a thought leader in tracking emerging issues and researching social trends. Having developed his reputation across two decades as an award-winning social researcher, best-selling author and social commentator, Mark has appeared across all major television networks, radio and print media, and been twice invited to speak at TEDx. He has presented thousands of keynotes and workshops in all major industries including finance, technology, health, mining, energy and education for top global brands and organisations. His advisory, communications and research company, McCrindle, count among its clients more than 100 of the largest companies and leading international brands.

Mark’s highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator. Mark brings a fresh approach to his boardroom briefings, executive workshops, strategy sessions and keynotes. He speaks with expert authority on topics including future trends, leadership, customer engagement, generational change and business insights. Armed with the latest findings and presented in a customised and innovative way, Mark is an in-demand communicator. 

Mark McCrindle, BSc (Psychology), MA, is the author of five books on emerging trends and social change. Generation Alpha, Work Wellbeing: Leading Thriving Teams in Rapidly Changing Times, The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good.

His Contact Details:

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